Tuesday | May 7
7:30 am - 5:00 pm
Seminar Registration Open
Marriott Ballroom Foyer – 2nd Floor
7:30 am – 5:00 pm
Charging Lounge sponsored by Hanesbrands
Marriott Ballroom Foyer – 2nd Floor
8:00 am – 9:00 am
Breakfast and Networking sponsored by EA Sports
Marriott Ballroom 6 – 2nd Floor
9:00 am – 9:30 am
Building Your Brand’s Playbook - Welcome and Industry Update
Your licensing playbook should contain a variety of strategies and tactics tailored to your institution’s strengths, competitors, and resources. It includes offensive and defensive plans as well as tactics for situational opportunities. Playbooks are methodically crafted and constantly updated to adapt to changes in the game. CLC’s Cory Moss will provide a look at the issues and opportunities facing today’s collegiate licensing industry that will help as you develop your brand playbook.
Marriott Ballrooms 1- 5 - 2nd Floor
9:30 am – 10:15 am
The Future of College Sports
CLC’s Cory Moss sits down with NCAA VP of External Affairs Tim Buckley and Illinois Athletic Director Josh Whitman to discuss the rapidly evolving college sports landscape and how these changes are impacting fans and growing college brands.
Marriott Ballrooms 1- 5 - 2nd Floor
10:15 am – 10:45 am
A Team Approach to Winning at Retail
West Virginia Licensing Director Nikki Goodenow and Deputy Athletics Director for External Affairs Matt Wells talk to CLC’s John Greeley about how licensing and athletics can work together to expand the university’s brand at retail.
Marriott Ballrooms 1- 5 - 2nd Floor
10:45 am – 11:05 am
Break - Sponsored by Topps
Marriott Ballroom Foyer – 2nd Floor
11:05 am – 11:45 pm
The Xs and Os of Meeting Fan Demand at Retail
Hear from Greg Archer of Fanatics, Grant Hewit of Amazon, Dave Pasternak of Dick’s Sporting Goods, and Alicia Wickler of LidsU in a discussion with CLC’s Daniel Fogel on what fans are seeking at retail and strategies to meet the demand.
Marriott Ballrooms 1- 5 - 2nd Floor
11:45 pm – 12:15 pm
It’s in the Game – Kicking Off the Next Generation of College Video Games
CLC’s Dave Kirkpatrick and the EA Sports’ team of Josh Gregory, Ben Haumiller, and Laura Hoag provide an inside look at the new EA Sports College Football video game in the lead-up to this summer’s launch.
Marriott Ballrooms 1- 5 - 2nd Floor
12:15 pm – 1:30 pm
Lunch and Networking - Sponsored by Desert Cactus
Marriott Ballrooms 6 – 2nd Floor
1:45 pm – 3:35 pm
Licensing Huddle Sessions
Select the topics below that you would like to explore.
Topics offered during all sessions unless otherwise noted.
Session I - 1:45 PM - 2:15 PM
Session II - 2:25 PM - 2:55PM
Session III - 3:05 PM - 3:35 PM
Licensee Replay – Planning Your Licensee Renewal Strategy
NAU’s Laura Little and Washington’s Samantha Harasen will join CLC’s Jenny Wallace and Brian Ingle to share best practices and processes for maintaining a strong licensee roster through annual renewals to meet your program’s goals and strategies.
Lincoln Room – 2nd Floor
Making Your Mark with Specialty Logos
Whether it’s an institution milestone, unique tradition, a rivalry, or a campus legend, David Port, Phil Kruzan, Adam Hawkins, and Chelby Coley of CLC’s Creative team will discuss the development of specialty marks and logos that add new options for marketing your brand to fans.
Marriott Ballroom 7 – 2nd Floor
Operation Hat Trick (OHT) - Seizing Opportunities On-Campus with Licensees and Retailers
Join OHT’s Founder/CEO Dot Sheehan and Director of Licensing Trey Derrenbacker as they show how institutions, licensees, bookstores, and retailers can increase royalty revenue, generate additional exposure, become more socially responsible, and develop new partnerships by supporting service members and veterans in need, including the Excellence in Service Awards and accompanying grants.
(Offered Sessions I and II only)
Marriott Ballroom 10 – 2nd Floor
Score! Leveraging Unconventional Opportunities to Connect with Fans
Go beyond the sports arenas to explore unique limited-run product and marketing programs that deliver unique opportunities to capture fan demand and elevate brands with CLC’s Jacob Krebs, Aidan Parikh, and Rachael Simmons.
Marriott Ballroom 8 – 2nd Floor
Put Me in, Coach – Licensing and NIL
Join CLC’s Kaitlyn Fraser and Scott Howell to discuss the latest in NIL licensing strategies and policies.
Marriott Ballroom 9 – 2nd Floor
3:35 pm – 6:30 pm
Open Meeting Time
6:30 pm
Buses Board for Opening Night Event - Sponsored by Logo Brands
Board 1st Floor Missouri Street Entrance near Utah Room.
7:00 pm – 9:00 pm
Opening Night Party - Sponsored by Logo Brands
Wear your best college gear and get ready for the games.
Seminar name credentials required for entry.
Pins Mechanical Company
Bottleworks District - 856 Carrollton Ave, Indianapolis